How We Fool Ourselves Over and Over

June 20, 2010 § Leave a comment

Please check out this excellent article about the new book “The Invisible Gorilla and Other Ways Our Intuitions Deceive Us” It is about how we are so focused on a task we literally don’t see what is right in front of our eyes.  The article links to a video of a test that was done 10 years ago. Don’t just watch the video take the test.  Even though you already know the gorilla is coming if you are focused on the task you can still miss it. I can not call this a book recommendation because I haven’t read the book. However it sounds fascinating.

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